Cable television first became available in the United States in 1947. Of course, by “cable” we mean “antenna.”  During the television licensing freeze that lasted from 1948 to 1952, the public demand for television increased, but the only way people could get their beloved TV programs was through Community Antenna Television (CATV) – the earliest known form of cable, which transmitted analog signals “over-the-air,” allowing an entire community to share a large antenna and enjoy relatively good reception. In fact, for the first 24 years of cable (antenna) television, it was used mostly to relay channel signals to mountainous, remote, and inaccessible areas that suffered from poor reception. Cable television has come a long way since 1947, with satellites launched into space and beaming digital signals from all over the globe right into our television sets, often without wires or cables. This innovative technology has allowed access to a wide variety of programming on a basic, premium, or a la carte level.

Because cable television offers a number of special programs geared to specific age and gender demographics, researching program content, competition, and time slots is crucial to successful advertising placement within cable television formats. Business owners often make a mistake in thinking that “bigger is better,” and that because cable television offers multiple kinds of programs it is the most efficient way to spend their advertising dollars. This is not always the case! Our research shows that the number of times the target demographic is reached can actually be compromised by placing an ad in the wrong kind of cable programming.

At Newell Ledbetter Advertising, Inc. we are experts when it comes to researching the best possible advertising placement for our client’s business. With extensive analysis, we can properly place your advertising in the most beneficial cable programming available. Contact Newell Ledbetter Advertising, Inc. today for a complimentary consultation and to learn more about how cable television advertising can increase your business’s bottom line.