The first television advertisement was broadcast in the U.S. on July 1, 1941. The watchmaker Bulova paid $9.00 to air an experimental 20-second commercial just prior to a Dodgers and Phillies game on New York station WNBT. The ad showed a picture of a clock superimposed on a map of the United States while the voiceover declared, “America runs on Bulova time.” What do you think the public response was? Increased sales of Bulova timepieces, of course!

Since regular network broadcasts began in 1947, television has been the single most powerful means of communicating on a mass level. In fact, Nielsen Media Research shows today’s households spend more time with the television than with any other medium. Today, an average household has the television on approximately 8-1/2 hours per day, and adults 18 and older spend nearly 4 hours per day watching TV. When comparing the amount of time adult consumers spend watching television to the amount of time they spend with other media, television is the winner in every single demographic category.

Television advertising remains the most cost effective and efficient way to get your message out to the masses. However, using this medium involves navigating complex systems, including budgetary limits, local and national negotiations, and market and ad placement research. No matter the medium, ongoing market and demographic analysis is vital to a successful advertising campaign. Being aware of changing shifts and trends helps our clients best utilize their advertising dollars so they can achieve the best results – increased revenue and clientele. By utilizing a variety of television commercial lengths and formats, we can effectively reach our client’s target demographic.  Since 1996, Newell Ledbetter Advertising, Inc. has utilized proven advertising formulas that get results.

Newell Ledbetter Advertising, Inc. makes using broadcast television advertising simple and successful. With our proven strategies, we eliminate the pitfalls and mistakes businesses often make by using more complicated media. Contact Newell Ledbetter Advertising, Inc. today for a complimentary consultation and to learn more about how the power of broadcast television advertising can increase your business’s bottom line.