Before television became the powerhouse communication venue it is today, radio broadcasting had been capturing the public’s imagination in creative ways through both long and short formats – including news wires, live entertainment shows, and weekly “soaps” – since the late 19^th century.  To finance their efforts, modern radio station owners quickly figured out that business owners would pay a nominal fee in exchange for a “mention” – a brief, on-air read intended to bring the public’s attention to the business and its location. In 1922, “toll broadcasting” became a prime means for business owners to promote their goods and services, and during radio’s Golden Age in the ‘20s it became increasingly common for business owners to sponsor entire radio programs. Thus, radio advertising was born!

Using state-of-the-art digital technology, Newell Ledbetter Advertising, Inc. has the expertise when it comes to producing effective radio ads that capture the listener’s attention. We utilize a variety of techniques to increase top-of-mind awareness to help grow our clients’ revenue and customer base. Radio formats we utilize include straight-read with sound effects and music, story-style dialogue with professional voice talent, character or client monologue, dramatization, and jingles. Radio commercials may include a call-to-action message designed to elicit a response within a specified time frame; a direct response that is designed to motivate listeners to call a specific phone number, log onto the business’s website, or stop by the business location; and promotional messages are designed to motivate the listener to call or stop by the business by a certain time on a certain day, or to participate in a certain event.

Research shows that adults 18 years and older listen to the radio an average of 3 hours per day, and that 8 out of 10 Americans believe free radio programming is a valuable resource and they have no problem listening to advertisements in exchange for the information they gain. Radio advertising can be a highly-effective, low-cost medium through which a business can reach its target customer. Contact Newell Ledbetter Advertising, Inc. today for a complimentary consultation and to learn more about how radio advertising can increase your business’s bottom line.