These days – with online comment sections, opinion blogs, and the incendiary nature of social media – managing one’s online character and professional standing is more important than ever. Reputation management strategies can help you do just that.
RM is the practice of monitoring, regulating, and influencing public perceptions of an individual, brand, or business.
Think “public relations,” a term used back in the day to denote the management of public opinion and information sharing. With the rapid progression and ever-increasing use of the Internet and, more specifically, social media outlets, reputation management has become an essential element in overseeing one’s public image. This includes business image. Newell Ledbetter Advertising’s RM allows a business owner to respond directly to customer questions and feedback via an online forum, which supports positive customer relations, which, in turn, can lead to repeat business and increased revenue. By engaging directly with buyers who leave feedback, the business owner can then develop products and services that best meet customer needs and demands. Online reputation management is an effective tool in creating and maintaining a positive relationship with new customers and clients, as well as ensuring repeat business from existing patrons.