the importance of branding

The Importance of Branding

Uncategorized

Branding highlights your values and helps customers to identify with your business.  It is extremely important for any business, but this aspect of your marketing strategy may be overlooked. It’s not just logos and colors; it’s the personality of your products, business, or brand.  Branding is much more than a pretty logo on some stationary.…

social media engagement

The Importance of Social Media Engagement

Social Media

Social media is about much more than just posting on your profiles and hoping customers will call.  A robust external engagement strategy should be tied into your social media campaign strategy on every one of your business platforms, including Facebook, LinkedIn, Instagram, Twitter, and TikTok.  Incorporating an external engagement strategy into your social media efforts…