Advantages of Hiring an Ad Agency Over an In-House Marketing Team

advantages of a marketing agency

As a business owner, you are faced with many critical decisions about how to handle your business every day.  One of the most important decisions you will make is how you will handle your marketing.  There are several key decisions that will influence the direction and trajectory of your marketing strategy.  First, you’ll need to decide if hiring an in-house person or a multi-person agency is a better investment for your company.  In this article, we will outline several benefits of working with an advertising agency in Colorado Springs.

It’s important to note that an advertising agency can prove successful for any size and type of business, as long as it’s the right agency that understands and anticipates your needs.  People tend to think that agencies work only with very large companies and huge budgets, so they may feel forced into hiring a single individual to handle their marketing.  This simply isn’t true, especially at NLA Media.  We work with businesses and budgets of all different sizes and industries, with proven success!   

Agency Expertise

To put it simply: it’s important to hire a marketing team who knows what they are doing, and isn’t afraid to show you their past successes.  Hiring an agency like NLA Media means you’ll have a team of experts in your corner, ready to grow your market presence by utilizing proven marketing tactics.  We have researchers, media buyers, creative artists, film producers, social media marketers, content writers, SEO, and pay-per-click experts who provide top-notch know-how that your business can’t afford to be without.  

At NLA Media, we are experts in all areas of marketing because we partner with the best.  This includes:

Save Valuable Time (and Money)

Working with experienced ad agencies like NLA Media can save you and your business valuable time.  Hiring us means you and your staff do not need to spend your valuable time creating, developing, implementing, and analyzing each advertising campaign.  If you do not have an employee who is dedicated to advertising, then this becomes especially important.  A successful campaign requires hours of specialized planning, execution, and daily tracking.  If you do not have a dedicated person on your team to handle all aspects of launching an advertising campaign, you will be wasting money and time on an ineffective strategy; and will likely be unhappy with your final results and ROI.

When you hire an agency, you are hiring experts who live and breathe marketing, day in and day out.  Our team is specifically trained to be the best, and we have the certifications and awards to prove that our client’s success is also our success.  At NLA, we know business owners have limited time on their hands while running their business and cannot give an advertising campaign the time and energy it needs to thrive.  Hiring an agency like NLA Media saves you time, which is money.

It may seem like hiring an agency will be expensive, but there are many money-saving factors to consider.  Hiring one person or even a small team of marketers at your company means more payroll, more taxes, more employee management, more sick days, more training, more PTO…the list goes on.  Hiring an agency, on the other hand, gives you a full team of experts who are ready to rock and roll on your campaigns and get you the ROI you’re looking for.  The best news?  Agencies like NLA Media may even end up costing LESS than hiring a marketer to work for you in-house.  Since NLA Media has established long-standing relationships with media outlets over our 25 years in business, it becomes even easier to get the absolute best rates and placements for your ads.  Working with an agency is always cheaper than working with a TV or Radio Station directly because we buy in bulk.  Our team is able to create or redesign and re-write your ads for their increased success in your market.  By having more effective ads, the cost of hiring an agency will pay for itself.  Agencies (especially NLA Media) can save you A LOT of money on ad placements and overall spend.  

Developing Your Brand

Even for the most experienced businesses, developing a winning brand can be a very complex undertaking.  We have seen business owners who try to handle everything themselves, and have a tough time getting out of their own way.  This prevents them from having an objective view of what needs to be done, and getting out of the starting gate can be delayed over and over.  It can be difficult when a business owner is that close to see what their customers and prospects see.  Our agency is excellent at assisting this process by developing unique and catchy logos, brand guidelines, and other advertising essentials to develop strong brand awareness that we can build on for years to come. 

We are also avid researchers.  Our research is market and analytics-driven, so we’re able to find what works and what doesn’t, and then pivot as often as necessary.  Researching best practices, new strategies, and pouring over analytics month over month allows us to create the best-performing advertising strategies for your market and your goals.  By continuously testing and analyzing tactics, your brand impact will continue to increase.  If you decide to increase your campaigns for your products, your agency will implement changes smoothly and efficiently.  Alternately, when you choose to ramp up with an in-house marketer, you are then faced with hiring additional employees to handle your growth, which means more money out of your pocket and more time out of your day.  In our minds, this isn’t the best use of your time and resources!

Get New Insights into Your Marketing

Businesses who hire an advertising agency always find new ways to promote themselves.  Agencies provide you with valuable information like where you should be advertising online, the best time to launch a campaign, and which platforms will benefit your company the most.  With up-to-date strategies that use newer marketing platforms like social media, your business has the best chance of standing out in a crowded market.

No matter the size of your business, an agency has the ability to view your company from an outside perspective and offer you customized solutions that suit your needs, goals, and budget.  In-house marketing departments can find it challenging to compete with the creative energy that comes from an outside agency like NLA Media.  We keep things fresh and effective in an ever-changing advertising game with our relentless drive, passion for marketing, and dedication to our clients.

Be Ready for the Long-Term

If you are struggling to retain customers, or simply need a new promotion, working with an agency is the most cost-effective way to go.  If you hire an agency like NLA Media, it’s important to trust their judgments and recommendations.  NLA Media has been in business for 25 years, and we pride ourselves on transparency and honesty with our clients and prospective clients.  

At NLA Media, we create partnerships with our clients.  This helps us to understand everything we can about your company so we can help you best succeed: from your services and products to your customer base and areas of opportunity, to your short- and long-term goals.  Give-and-take allows us to gauge each campaign’s success, measure your business growth, and plan for the future.  By sharing information, your advertising strategy will dramatically increase your brand awareness, increase your leads, and improve sales overall!  Transparency and trust give your advertising strategies the push they need to blow your campaigns out of the water, and ensure the success of your business now and in the future.

If you’re ready to make the important decision to work with an agency, we hope you take a look at what we can offer you here at NLA Media.  With our years of experience and proven track record, we know you’ll be happy with your decision.  Call us at 719-635-9988 for a free, no-obligation consultation, and see how working with an agency can benefit your business today.