Case Study

Tire Store in Colorado Springs: Big O Tires

Social Media & Ads

One of the main marketing strategies a locally-owned franchised tire company uses is online advertising. They have corporate marketing, a corporate website as well as SEO/SEM. However, they wanted to gauge the success of using social media to reach potential customers and track campaigns more effectively and localized to one specific location.

NLA Media implemented a social media marketing strategy using Facebook, Instagram, and Nextdoor with engaging content to drive awareness and engagement organically.  NLA Media also implemented paid advertising on Facebook, Instagram, and TikTok. The tire shop is also very active in the Colorado Springs Community by giving back to local organizations, event participation, and sponsoring worthy causes. In just 6 short months, the campaign proved successful and saw tremendous growth.