At NLA Media, we understand the importance of marketing and advertising your business, especially during tough economic times. As a business owner, you may be tempted to cut back on your advertising and marketing expenses when revenue declines, but this could be detrimental to your overall success and viability. Consumers become more discerning and budget…
In today’s digital age, having a website or an online presence is crucial for any business or organization. However, simply having a website isn’t enough to ensure that your target audience will find you online. This is where Search Engine Optimization (SEO) and Search Engine Marketing (SEM) come in. In this blog, we’ll discuss what…
Radio advertising has been a mainstay of marketing campaigns for decades, and for good reason. The medium offers a broad reach, a captive audience, and the ability to target specific demographics. In Colorado Springs, radio advertising remains an effective tool for businesses looking to increase brand awareness and drive sales. Advantages of Radio Advertising One…
Are you looking to create a marketing plan that actually works? You’re in luck! In this blog post, we’ll share some tried-and-true tips for creating an effective marketing strategy. Whether you’re just starting your business or are looking to revamp your existing plan, having a marketing plan of action will help you to reach and…
OTT (over-the-top) is everywhere these days. Netflix, Amazon Prime, HBO MAX are just some of the countless examples of OTT channels and given their success rates, it makes sense that more and more advertisers are looking into OTT marketing. And their efforts can be greatly rewarded. In this post, we’ll explore 6 key benefits of…
The world of advertising is constantly changing, and for some, it can become a full-time job just to keep up with the new developments. Case in point: CTV advertising. You might have heard of this concept in your recent marketing newsletter, but is it really beneficial for a business? Well, we at NLA Media certainly…
If there is one thing we have learned over the years as digital marketers, it is that you must learn to love what Google loves. Most people do not even think about choosing a search engine. They simply “Google it”. Google is the most popular search engine, by far, in the United States. They have…
As a business owner, you are faced with many critical decisions about how to handle your business every day. One of the most important decisions you will make is how you will handle your marketing. There are several key decisions that will influence the direction and trajectory of your marketing strategy. First, you’ll need to…
It might be hard to imagine it right this second, but business will return to normal. It will happen; there’s no doubt about it. History has shown us that after each recession, business bounces back, and when it does, wouldn’t it be great to have yourself and your business set up to bounce back quicker…
BY NLA Media Launching a marketing campaign for your new or existing business can seem stressful, and with all the media campaigns available, it can be extremely confusing as to which campaign to launch that will get you the results you are looking for. Marketing can quickly become one of your highest yet most valuable…