A mobile application (aka: mobile app) is a software program designed to run on various kinds of mobile devices. Apps can be downloaded onto a mobile device through various business-specific distribution platforms. One familiar example of a platform that distributes apps is iTunes. Downloading the proper application enables the user to download music, videos, audio files, etc. from the iTunes store or other compatible vendors. Some apps are free to use and others have a price attached.
Mobile apps first hit the market in the late 1990s and were initially used for data and information retrieval and organization, such as email and appointment scheduling. However, public demand and interest spurred expansion into other venues, such as games, GPS locating, banking, and purchasing. The explosion of mobile app use continues to mushroom as people become more dependent on their mobile devices to stay connected personally and professionally. That’s one reason businesses are becoming more interested in integrating mobile app technology into their advertising, marketing, and promotional strategies. Mobile apps are an effective way to reach customers with business-specific information – whether it’s a special offer, a discount, an event, or a promotion – and the possibilities are limitless!
The benefits for your business are amazing!
Apps are growing in popularity with both business owners and their customers. People are more technologically connected than ever, which makes mobile marketing strategies even more important in today’s competitive business markets. Mobile apps can help you keep up with today’s changing business landscapes, targeting your demographic in innovative and creative ways. Here are some of the many benefits of mobile app technology…
- Builds customer loyalty
- Reinforces your brand
- Increases your exposure, visibility, and accessibility
- Increases sales and revenue
- Connects you with active consumers
- Generates repeat business
- Gives you innovative marketing tools
- Enhances and supports your social networking strategies
And the benefits for your customers are even better!
- Easy access to your business
- Notifications of special events, promotions, discounts, and offers
- Easy, quick access to your contact information, location, and driving directions
- Easy appointment scheduling and reminders
Mobile app technology is changing the way businesses connect with potential customers and clients, increasing top-of-mind awareness in the public through innovative marketing and advertising strategies.
Contact Newell Ledbetter Advertising, Inc., for a complimentary consultation and discover the tools to help your business thrive in this dynamic age of technology.