Businesses both small and large rely on television and video advertising to grow their customer base, increase brand recognition, and drive sales.
While television is extremely effective, it can also be expensive for small businesses on a budget. Luckily, recent trends in consumer activity show that there’s an exciting medium that is capturing the attention of millions of consumers: Over-The-Top (OTT) content.
55+ is the fastest growing audience in streaming.
- 17% – 18-24
- 24% – 25 -34
- 20% – 35 – 44
- 17%- 45 – 54
- 22% – 55+
What is OTT/CTV content, and why is it growing at such a furious pace? Most importantly, how can OTT/CTV help grow YOUR business?