What Is OTT/CTV Content?
Over-the-top (OTT) Content is website content that is distributed over the internet rather than over more traditional media channels. Some examples would include movies and TV shows streamed on Netflix rather than on cable TV.
OTT/CTV is sometimes distributed free of charge (at least for the consumer). With the rise of smartphones and the affordability of mobile devices and Connected TV, streaming content has become an essential part of everyday life for millions of consumers around the world.
While traditional media like television and radio aren’t going away anytime soon, the truth is that a major shift has occurred in the way that people consume content — and any business that relies on media advertising for driving sales and growing their brand needs to understand this shift and take action to secure their foothold in these evolving patterns of consumer behavior and media distribution.
Advertising Opportunities for Your Business
So what does all of this mean for you as a business owner?
It means that times are changing and new opportunities are opening up for you to advertise your business, get the attention of your target customer base, and grow your brand.
Streaming video is a rapidly-growing market, particularly among millennials and Gen-Z audiences, and the AVOD platforms give you the potential to get your ad content in front of millions of people at every hour of the day and night.
One of the most exciting aspects of AVOD advertising is that you can have your ads targeted to your chosen demographics with much greater precision and consistency than is possible with traditional cable TV. This gives you and your marketing team unbelievable control over who sees your advertisements.
OTT/CTV is the kind of marketing strategy that we get really excited about! From reaching an extensive audience to driving profits to set your brand apart, we hope you’ll find it exciting, too!
If your business is looking for ways to reach more of your audience at a higher rate of engagement and better targeting, then creating streaming ads and launching an OTT/CTV campaign may be the answer. There is an opportunity for businesses to position themselves as leaders in this up-and-coming marketing medium, and Newell Ledbetter Advertising is here to help you succeed.