To cable or not to cable? That is an easy question. If you are looking to reach a specific age and gender demographic, cable is the way to go. The programs presented on cable television offer specific programming to reach niche target audiences. Because of this, it’s the responsibility of your advertising agency to research program demographics, figure out the local competition, and know which time slots are best suited for your ultimate goals.
What we see a lot of is business owners wanting to place their valuable ads on programs that they watch and like themselves. Most times these programs are not the programs their target audience is watching. At Newell Ledbetter Advertising, we know the ins and outs of local cable television and with extensive analysis, we will properly place your media in the most beneficial programming.
Want to know more? Of course, you do. Call us and we will give you the skinny.