In the middle of the 20th-century computers were enormous mainframes that communicated with giant terminals and required a lot of space. The idea of owning a computer small enough to fit on your desk was considered crazy – something right out of a science fiction movie. What on earth would we use it for? Only NASA and the military could ever use something like that… right? Then in 1982, the Internet Protocol Suite (TCP/IP) was standardized and the concept of an accessible worldwide system of fully interconnected TCP/IP networks was introduced. We called this system of interwoven, web-like networks the “Internet” – the “World Wide Web” – and we had no concept of the possibilities that lie ahead.
Today we take the Internet and the easy access to information it offers for granted. High school students have no memory of a time when email and texting lay in the realm of impossible science fiction. As a primary means of 21st-century communication, the Internet has changed the way people interact and gather information. Statistics show that in 1993 the Internet carried only 1% of the information moving through two-way telecommunication. By the year 2000 this figure had grown to 51% and by 2007 more than 97% of all telecommunicated information was carried over the Internet. Additional research indicates that the time a person spends on the Internet has increased dramatically, from less than 2 hours per day in 2006 to nearly 5 hours per day in 2008.
Having a viable and accessible web presence is crucial when it comes to promoting your business, goods and services, and your mission statement. At Newell Ledbetter Advertising, Inc. we have helped many of our clients improve not only their website’s efficacy but also developed creative advertising to drive television viewers and radio listeners to our client’s website, which has helped increase both client revenue and top-of-mind awareness.
There are many things to think about when considering a website makeover, such as search engine optimization (SEO) to bring your business higher into the public consciousness, navigability, and ease of access, interactive strategies to promote recognition and trust, social networking tactics, and aesthetics. At Newell Ledbetter Advertising, Inc. we have the know-how when it comes to website upgrades and new site launch.
Digital marketing opens up an array of possibilities that involve creative and technical ways to get your advertising message to a broader audience. Electronic advertising, customer relations and data collection, media placement, and customer engagement can all be achieved through a prominent web presence. Other strategies we use to earn the attention of the Internet user include search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC), banner ads, email advertising, mobile advertising, and social networking. Considering that 84% of Internet users rely on search engines to gather information, the ‘net continues to be a force to be reckoned with when it comes to media messages.
Digital marketing can be an inexpensive means of promoting goods and services directly to a client’s target demographic. The nature of the Internet allows potential consumers to research and purchase products and services conveniently and on their terms, which can bring results quickly. Some strategies we utilize are:
- PPC (pay per click): advertisements for brands and products are done on predetermined websites and helps in generating leads for companies.
- SEO (search engine optimization): the process of improving the visibility of a website or a webpage to increase the number of “hits” (visitors) to the site or page.
- Banner Ads: 1” x 2” ads displaying the client’s phone number and/or website are strategically located on a related website’s homepage.
- SMA (social media advertising): utilization of the available social networking sites and pages to increase awareness of the client’s business and motivate potential customers to get more information.
Contact Newell Ledbetter Advertising, Inc. today for a complimentary consultation and to learn more about how digital marketing can increase your Colorado Springs business’s bottom line.