Search Engine Marketing (SEM) is a form of Internet marketing that promotes websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
SEM may use Search Engine Optimization (SEO) that fine-tunes website content to achieve a higher Google ranking in SERPs, or use pay-per-click listings to increase the number of page views for a website. Search Engine Marketing is a quick and efficient way to get your business listed at the top of the Google search or any other search engine that may be used. SEM operates by bidding on keywords associated with a specific business. These keywords are a commodity – the higher the bid, the more frequently that website will show up in the pay-per-click section of the search result. According to SocialMediaToday, 72 percent of marketers are spending more on social ads in 2018 and 60 percent of marketers are spending more on text ads and mobile ads in 2018.