Search Engine Marketing (SEM) is a form of Internet marketing that promotes websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
SEM may use Search Engine Optimization (SEO) that fine-tunes website content to achieve a higher Google ranking in SERPs, or use pay-per-click listings to increase the number of page views for a website. Search Engine Marketing is a quick and efficient way to get your business listed at the top of the Google search or any other search engine that may be used. SEM operates by bidding on keywords associated with a specific business. These keywords are a commodity – the higher the bid, the more frequently that website will show up in the pay-per-click section of the search result. In 2012 alone, American advertisers spent more than $19 billion on search engine marketing! Is your marketing company working for you?
Important Search Engine Marketing Factors
What is important to know about SEM is Google is now operating from a “Quality Score” platform. This score is a combination of SEO, SEM, and SMM (Social Media Marketing), and is comprised of website copy content, relevancy of the website, and the overall involvement the business has with the website, blogs, Facebook, and YouTube. Approximately 30% of all clicks on a Google search start with the pay-per-click. That means approximately 70% of all clicks on a search start from the organic section of the search engine.
What is your Quality Score?
The Quality Score is important because it allows the advertiser (that’s you) to pay less money per click while achieving more engagement with the site. It used to be that the more an advertiser paid, the higher they ranked on the pay-per-click listings. With the Quality Score, paying top dollar is no longer the rule to winning clicks and page views. The game has changed. The higher the website’s Quality Score, the less the advertiser pays for the keywords they are buying for their SEM. No longer can an advertiser buy up words to obtain the number one listing with the best bid. The Quality Score matters.
Capitalizing on SEM
At Newell Ledbetter Advertising, Inc. we understand the importance of Quality Score and know how to play the game for our clients, keeping their costs as low as possible while utilizing this effective marketing and advertising portal.
Contact Newell Ledbetter Advertising, Inc. today for a complimentary consultation and let us put together a plan for your continued success.