Do you already have a website? Are you building a new website? Are you planning to make a new website? If you answered “yes” to any of these questions, then you NEED Search Engine Optimization.
What is Search Engine Optimization (SEO)?
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using, magically replies with a long list of links to webpages that could potentially answer your question.
That’s true. But have you ever stopped to consider what’s behind those lists of links?
Search Engine Optimization (SEO) improves the visibility of a website in a search engine’s “natural” or “organic” (i.e., “unpaid”) search engine results page (SERP). Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and obtains information about all the content they can find on the Internet. The crawlers bring all those results back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query, and voila! You have relevant search results.