Search Engine Optimization (SEO) improves the visibility of a website in a search engine’s “natural” or “organic” (i.e., “unpaid”) search engine results page (SERP).
Basically, the first website link you see on the search results page that pops up when you Google a topic holds a higher ranking with Google. This ranking is achieved through keyword optimization – words that are strongly associated with the type of business you just Googled. The more frequently – and higher on the list – a site appears in the search results list, the more visitors it will receive from the search engine’s users (that’s whoever just Googled that topic). Search Engine Optimization can target industry-specific search engines. That’s why you see a list of attorneys when you type “attorneys” into the search bar. “Attorneys” is an important keyword for a lawyer who wants people to visit his or her website.
As an Internet marketing strategy, SEO takes into consideration several factors:
- How search engines work
- Which topics people search for
- The actual terms or keywords typed into search engines, and
- Which search engines are used most by the target demographic.
Optimizing a website may involve editing its content, HTML, and coding to increase its relevance to specific keywords and to remove obstacles that get in the way of search engines indexing user activities.
The big question with Internet marketing is, “How does my business become number one on Google search?”
If a company states that they can get you listed at number one on Google search in just a few weeks or months…. RUN. Unless you have zero competition in your market for your business category, this is a promise that cannot be met within a few months. SEO depends on keywords; keywords, time, and careful maintenance will increase your ranking.
Some main points to consider in Search Engine Optimization are:
- Content that is search engine friendly
- Original content that is updated regularly
- Linking of social media to your website
- Embedded keyword optimization for searches
As technology advances and changes, so too the rules for SEO. In order to maintain a highly-ranked organic listing for your website, you must stay on top of the changes and evolve with the times. Newell Ledbetter Advertising, Inc. offers several website optimization packages and employs tech-savvy people who know how to keep your website ranked for maximum return on your investment.
Contact Newell Ledbetter Advertising, Inc. today for a complimentary consultation and you will work with the pros when it comes to ranking on Google with your organic searches.