Search Engine Optimization

Why You Need Search Engine Optimization

Do you already have a website? Are you building a new website? Are you planning to make a new website? If you answered “yes” to any of these questions, then you NEED Search Engine Optimization.

What is Search Engine Optimization (SEO)?

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using, magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those lists of links?
Search Engine Optimization (SEO) improves the visibility of a website in a search engine’s “natural” or “organic” (i.e., “unpaid”) search engine results page (SERP). Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and obtains information about all the content they can find on the Internet. The crawlers bring all those results back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query, and voila! You have relevant search results.


As an Internet marketing strategy, SEO takes into consideration several factors:

  • How search engines work
  • Which topics people search for
  • The actual terms or keywords typed into search engines, and
  • Which search engines are used most by the target demographic.

Optimizing a website may involve editing its content, HTML, and coding to increase its relevance to specific keywords and to remove obstacles that get in the way of search engines indexing user activities.

All of your online marketing strategies will contribute to the success of your search engine optimization efforts. Content marketing, direct e-mail, social media marketing, blogging, web management, e-commerce, and others will help you get better rankings on several search engines. When all of your marketing activities are integrated and aligned towards a common goal, you will achieve success in your marketing strategies, including SEO. This may seem like a lot of work, and it is! It’s important to have a fully-dedicated team at your disposal to create everything needed for a successful campaign. Utilizing experienced marketers like us will ensure your optimum results.

How can SEO benefit your business?

People trust Google. It is utilized daily by most people searching online. When you rank high on search results, it instantly legitimizes your business in the eyes of the consumer. If Google trusts you, then so do they. It’s simple. The traffic you get from search engines is quality traffic. You are likely to get more conversions than any other source of traffic. By positioning your business on page one of the search results, you are positioning your business to get higher quality leads and conversions.

Increase your sales and bottom line with SEO. If you offer a needed service and are found online, you will get the business! Trusting the experts at NLA Media with your SEO campaigns will allow you to focus on your business while we drive the traffic to your website and or storefront.

It is important to note that a good SEO strategy is a long-term strategy for your advertising. Depending on a few factors like; current rankings, the competition online as well as in the market, the status of the website, content, etc., it can take approx. 6 to 12 months to see optimal rankings. As technology advances and changes, so too do the rules for SEO. To maintain a highly-ranked organic ranking for your website, it’s important to stay on top of the changes and evolve with the times. Newell Ledbetter Advertising utilizes fully-managed SEO strategies with the most knowledgeable techs who know how to keep your website ranked for maximum return on your investment.

Contact Newell Ledbetter Advertising today for a complimentary consultation and you will work with the pros when it comes to ranking on Google with your organic searches.

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What is SEO and why is it important for my website?

SEO, or Search Engine Optimization, is a set of strategies and techniques aimed at improving your website’s visibility in search engine results pages (SERPs). It’s essential because higher visibility leads to increased organic traffic, better user experience, and improved chances of achieving your online goals, whether they’re sales, brand awareness, or information dissemination.

The timeline for SEO results can vary depending on factors like your website’s current state, competition, and the strategies implemented. Generally, you might start seeing noticeable improvements in 4-6 months, but significant results often take 6-12 months or longer to achieve and maintain.

An effective SEO strategy typically includes keyword research, on-page optimization, quality content creation, technical SEO enhancements, and regular monitoring and adjustments. These components work together to improve your website’s search engine rankings.

When selecting an SEO service provider, consider their experience, track record, client testimonials, and the transparency of their processes. Ensure they adhere to ethical SEO practices and provide regular progress reports. A good agency or consultant should also tailor their strategy to your specific business goals.

Yes, local SEO focuses on optimizing a website to rank well in local search results. It involves strategies like optimizing your Google My Business listing, acquiring local citations, and encouraging customer reviews. Regular SEO, on the other hand, targets a broader audience and aims to rank for broader keywords.

SEO is an ongoing process. Search engines constantly update their algorithms, and your competitors are continually optimizing their websites. To maintain and improve your rankings, you need to invest in ongoing SEO efforts.

The success of your SEO campaign can be measured using various metrics, including organic traffic growth, keyword rankings, conversion rates, and ROI (Return on Investment). Tools like Google Analytics and SEO-specific software can help you track and analyze these metrics to assess the effectiveness of your SEO efforts.

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Why NLA Media?

  • Ongoing Research
  • Careful Planning
  • Experience
  • Proven Formulas
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