If your best friend told you to call a particular business because of the service or product they offered, the chances of you calling that business are pretty good, especially if you are interested in what the company has to offer.
As a business owner, Facebook, Google+, Twitter, LinkedIn, and YouTube can be your best friends… or your worst enemies. While most business owners recognize the potential of social media to advertise their products and services, staying current on the latest technology and platforms can be time consuming and confusing.
Social Media Marketing (SMM) refers to the process of gaining website traffic or attention through social media sites such as the ones listed above. Social networking platforms allow individuals to interact with one another and establish relationships. When businesses and organizations join these social platforms, potential consumers can interact with them. Where this interaction becomes important for a business is that social media marketing strategies typically involve creating content that draws attention and encourages readers to share it with their various social networks. An example is a corporate message that spreads exponentially from user to user because it originates with a trusted, third-party source, as opposed to the brand or company itself. This form of marketing is driven by word-of-mouth, also referred to as “earned media” (rather than paid media). This type of marketing is the “you tell two friends, they tell two friends, they tell two friends” phenomenon, only with much more technology involved.
Social Media Marketing is a platform that is easily accessible to anyone with Internet access. Increased communication for organizations and businesses – via platforms like Facebook and Twitter – raises brand visibility. Not only is SMM a relatively inexpensive way to advertise, it is a great way to build top-of-mind awareness in potential consumers as well as implement effective marketing campaigns through promoting such things as special offers, coupons, and unique events.
Newell Ledbetter Advertising, Inc. offers social media management strategies that strengthen and support our clients’ overall marketing plans. We build likes! We handle all of our clients’ social media so they can focus on what they do best – running their business and serving their customers. We make sure our clients have relevant posts on their social media platforms and blogs to create and maintain authority in their business category. We ensure that all of their SEO, SEM, SMM, and traditional advertising are headed in the same direction, which supports their bottom line.
Contact Newell Ledbetter Advertising, Inc. today for a complimentary consultation and we will develop a social media campaign that best fits your business.