BY NLA Media
Launching a marketing campaign for your new or existing business can seem stressful, and with all the media campaigns available, it can be extremely confusing as to which campaign to launch that will get you the results you are looking for. Marketing can quickly become one of your highest yet most valuable expenditures, so you will want to make sure whatever campaign(s) you implement are the best fit for your business. At NLA Media, we implement many different campaigns that are specifically tailored to your company, goals, and needs to make sure you get the best results possible.
When you contact us for your free, no obligation consultation, we will discuss your goals, your current marketing avenues, and make recommendations based on your ideal outcome and highest return on investment. We can discover where advertising is not working well and recommend avenues that you may not have even known were available for your business! One of the most effective, and at the same time, misunderstood avenues of advertising is Television. Even in our digital age, Television continues to be the single most effective way to brand your business and reach new customers. Branding your business by using television helps people to get to know your name, describe what your business is about, and help customers identify with your company. When television advertising is used in conjunction with social media, we have seen explosive growth for our clients. Television reaches your ideal demographic and broadcasts your message multiple times to a captive audience, which is what makes it so impactful.
The way that we measure success for our client’s campaigns is through analytics and the bottom line: new customers/patients and an increase of sales. Our clients trust us to employ the most effective marketing campaigns, and when they compare year-over-year sales/new customers, we can see exactly what marketing campaigns impact their bottom line. The case study that we will focus on are the results of a Network Television and Social Media Campaign for a brand-new business. This business was a service-based company and relied solely on phone calls and contact submission forms from their website for new business generation. Although year-over-year numbers weren’t available because this was a brand-new business, we were able to gauge the results from Google Analytics as well as the number of new leads that came through. Within 2 months of campaign launch, we received 2,104 new users to the website (1,178 from Television and 793 from Social Media). We were able to measure our success and growth from Google Analytics. Direct Acquisition is from outside advertisements (Television, Radio, Direct Mailings, etc.) and Social Acquisitions are direct links from social media posts and social media ads that lead to the website. Analytics may look fantastic, but the growth in your bottom line is more important. This client received a total of 140 leads in these two months, and each lead was worth $1,000-$2,000. So, the analytics proved that the campaigns worked, especially with the end result of up to $280,000 in increased sales.
This case study helped us and the client to determine the effectiveness of a combined Television and Social Media campaign, which proved to be extremely effective. The good news is, because Television is so underestimated by many companies, your television advertising goes farther, and when you combine your television messaging with Social Media, you only help increase the results!* When you’re ready to take the next step in marketing your business, give us a call for a free consultation at 719-635-9988.
*Marketing is never guaranteed; but these case studies show what is possible with the right strategy.