About Us

April 1st, 1996, was a glorious day.  It was the day NLA Media (formerly Newell Ledbetter Advertising) opened its doors to local professionals and their businesses for all things marketing.  Over the past twenty-five years, NLA Media has collected many awards, including Best of the Springs for Best Marketing Agency and even an ADDY for our TV ads.   

We take our clients’ marketing campaigns seriously, and the name of our game is results.  We know what works and what doesn’t.  Instead of pitching you every campaign imaginable, we only put forth the best campaigns for your goals and budget.  NLA Media is here to provide you with a custom marketing campaign that will give all the benefits of extensive experience without skimping on quality! 

Your business can continuously rely on us to: 

  • Produce highly effective marketing and advertising campaigns that achieve optimum results 
  • Negotiate with media to get the most for your investment 
  • Design and execute your website, social media, SEO, SEM, and other digital marketing avenues to reflect your mission, values, and voice in a creative and impactful way 
  • Provide you with transparency so we can build a long-term relationship 
  • Stay up-to-date on the newest marketing strategies and social media trends 


No one likes paying retainer fees or extra consultation charges when simple questions arise, which is why we offer review of every proposal that comes across your desk; saving you valuable time so you can focus on running your business.  Our commitment to transparency and accountability shines through in each relationship we build and every campaign we launch.  Just see our reviews! 

We are master negotiators, which means you can trust that every campaign is getting the lowest CPA and the highest frequency possible.  Between our media relationships and our Social Media team’s Meta-certification status, our clients can trust that we will spend their budget the most effectively. 

Our brilliant creative department consists of the entire team!  That means when you hire NLA Media, you get the sassy wit of many marketing professionals from all different backgrounds.  Around here, we like to say that many minds are greater than one; and the success of our client’s campaigns supports that theory.  Our success is only determined by your success. 

NLA Media is proud to be your go-to marketing company!  We work with businesses across the nation to reach their target audience on every level – both digitally and through traditional forms of advertising.  If you’re ready to take the next step in your business or start-up, contact us today for your free proposal! 

We have marketing strategies that work!

Because we offer a full range of marketing services, your business has the opportunity to be wherever your potential customers are. From traditional marketing services like TV & Radio to Digital Marketing and Website Design… We’ve got you covered.

Marketing Services

What we are great at.

Free consultation!

Meet our team

Our company in faces.

Newell Ledbetter, Founder, 1996

Newell Ledbetter, founder, owner and president of Newell Ledbetter Advertising, began his advertising agency in 1996 after 18 years in television, radio and cable advertising sales. Since then, Newell has built a successful agency that services over seventy clients, both locally and nationally. Newell is very involved with the community, networking with business owners and keeping his finger on the pulse of Colorado Springs’ trends and developments. Newell holds a BFA in Broadcasting & Film and works tirelessly to ensure our clients’ success.

Zach Ledbetter, President

Zach is a Colorado native who graduated from the University of Colorado at Colorado Springs with a Bachelor of Science degree in Business Administration with an Emphasis in Marketing.  Zach’s passion for marketing grew even stronger as he realized there was a need in the Colorado Springs market for an agency that not only thought outside the box but delivered bottom-line results for clients both large and small.  His previous experience in customer service, management, and sales helped him to develop and nurture valuable relationships as he began his marketing adventure with Newell Ledbetter Advertising over a decade ago.  Zach continues to bring new, innovative ideas and marketing strategies to NLA Media, resulting in effective strategies and higher ROI for our clients.  Professional relationships aren’t the only things that drive Zach’s unending energy!  His strong bond with his family and the zeal with which the team at NLA Media works drives him every day.  As our fearless leader, Zach enjoys working late into the evening, scouring through client analytics and torturing his teenage daughter by taking her cell phone and forcing her into a conversation.  He is proud to continue the family legacy that Newell Ledbetter started over 25 years ago.

Stormi Collins, Account Executive

A transplant to the Colorado Springs area, Stormi comes to NLA from Nashville. She is a former Tennessee Titans Cheerleader and is the office cheerleader for NLA! She plays an integral role in sales and procurement and is the master of awkward moments. When she’s not bringing in business or succumbing to Zach’s list of demands, she enjoys snowboarding with her family, karaoke, crab legs, and shopping.

Jill, Director of Digital Marketing

As Director of Digital, Jill is responsible for translating client objectives into digital marketing strategies that drive increased rankings, visibility, and engagement. With over 15 years of digital marketing experience in SEO, SEM, and WordPress web design, Jill has seen it all when it comes to marketing in the online world. She has worked with all types of companies, large and small, and has a proven track record of increasing rankings, online traffic, and conversions. Her passion to see clients succeed is what drives her.

When she’s not working (which is rare), Jill enjoys spending time with her 2 dogs, Crosby and Mugsy, and enjoying the beautiful mountains.

Angela McAwley, Marketing Director

As NLA’s Marketing Director, Angela brings a diverse background in graphic design, strategic partnerships, and event planning. She knows how to get things done. Whether it’s organizing an RV trip with her husband Jamie or planning a fundraiser for the community, Angela is always ready to lead the way. She’s also an avid Bronco fan and can be counted on to cheer them on – from the sidelines if not from the stands! Angela is a proud mother of one spirited teenager and a devoted dog mom to Chloe – the family Frenchie.

Cianna Reider, Client Account Manager

Cianna Reider comes from a media and marketing background with a passion for audio and video editing. Her creative spirit loves tackling new projects and learning and improving her skills. She’s worked with entrepreneurs, start-ups, small businesses, and multi-million-dollar companies. Her passion lies in making all the pieces fit together, whether in digital media, project management, or research. She’s always happy to jump into a project and ensure everything runs smoothly.

Cianna has a Master’s degree in Communication, with a media and health communication focus from the University of Colorado at Colorado Springs and a Bachelor’s degree in Electronic Media Production, minor in Creative Writing, from Kent State University. She previously worked in Admin and Marketing roles before branching out to consult with others.

Cianna was born and raised in Ohio, where more of her family lives. Still, she packed her bags and moved to Colorado Springs in 2012 to pursue a marketing internship with The National Repertory Orchestra in Breckenridge, Colorado. She has been living out here happily ever since. When not working, you can find her watching Netflix, playing video games, trying to pet all the dogs, or reading this month’s book for her book club that meets downtown monthly.

Abragail Kappel, Social Media Manager

Abragail Kappel (Abby) is an expert in strategic partnerships and communications. While she is an introvert, Abby’s passion is meeting new people and developing relationships in the community. She truly believes excellent relationships are the key to successful businesses and friendships, and she works hard to create meaningful connections.

Abby graduated Cum Laude from the University of Arizona. While she spent many years working in broadcast journalism, she soon discovered a love for working in the world of sports. Whether developing a strategic marketing plan, writing newsletters and social copy, or developing and executing live programming, Abby brings her passion into everything she does.

A native of beautiful Sedona, Arizona, Abby likes to spend her time outdoors kayaking and hiking. She also enjoys watching movies, playing video games, and hanging out with her four Boston Terriers: Dexter, Bug, Ruby-Jean, and Ellie. She’s also an avid reader and loves to curl up with a good book and a blanket of Bostons!

Dan Curtis, Production Manager

Dan studied Film and Video at Columbia College in Chicago. There he worked as an in-house director producing content for brands such as Kenmore, Craftsman, and Nike. He moved to Colorado for his love of the outdoors and exploring. He began working with NLA Media in 2016 as they share a passion for producing creative and engaging content that drives results for their clients. Outside of production, he loves hiking, live music, and his 80 lb Bernese Mountain Dog, Heidi.

Christy Ramirez, Bookkeeper

Christy is the go-to person for anything related to numbers around the office. A Colorado resident since age 13, she can proudly call herself a semi-native of this great state! On weekends you’ll find her brunching with her husband and 6 children – having earned the title of ‘supermom’. When she isn’t being a dedicated sports mom or crunching numbers, Christy still finds time to indulge in one of her favorite pastimes – reading a good book or even two!

Trust our experience!

Check out some interesting facts about our team.

Custom Strategies

We customize your marketing strategy to fit your business needs and goals.


We have decades of experience in all things marketing. You can rest assured that your campaign is in good hands.

Master Negotiators

We'll make sure you never pay more than you should for your marketing. We have strong relationships that enable us to get you the best pricing.

Client Focused

Our success really does depend on your success. We approach your marketing strategy as if your business was our own.


We continually monitor your marketing campaigns and shift our strategies as needed to give you maximum results.