Newell Ledbetter – Your Colorado Advertising Agency

Newell Ledbetter Advertising, Inc. opened its doors on April 1, 1996. Our primary goal was to work with local professionals to increase their business. Since that time, we have built an impressive client list to include over 70 private business owners as well as professionals in the dental and medical fields nationwide. Our clientele consists of businesses that rely primarily on incoming phone calls in order to maintain and grow their business. We have the unique ability to drive phone calls by utilizing the power of broadcast media and online marketing strategies.

Because of the extensive experience the Newell Ledbetter Advertising team has in working with broadcast and online media, our clients have a competitive advantage when they choose us to handle their marketing, branding, and advertising. With over 120 years of combined experience, we know how to:

  1. Produce highly effective radio and television commercials that achieve optimum results,
  2. Negotiate rates that benefit the advertising objectives
  3. Produce results for our clients
  4. Create website design, SEO, SEM, advanced analytics, social strategies, along with all of the other marketing trends currently being utilized by competitors.

Newell Ledbetter Advertising, Inc. has been consistently recognized by the Pikes Peak Advertising Federation throughout the decades we have been operating, earning numerous awards for television and radio commercials that cost a fraction of the amount some other comparable quality commercials might cost to produce. Because of our outstanding market negotiation skills and the efficiency of our creative services department, our clients receive all of our expertise without the burden of retainer fees or on-the-clock consultation charges. We take a great deal of pride in sharing our unrivaled proficiency and distinctive perspective with all of our clients.

Newell Ledbetter Head of Advertising

Newell Ledbetter, President

Newell Ledbetter, founder, owner and president of Newell Ledbetter Advertising, Inc., began his advertising agency in 1996 after 18 years in television, radio and cable advertising sales. Since then, Newell has built a successful agency that services over seventy clients, both locally and nationally. Newell is very involved with the community, networking with business owners and keeping his finger on the pulse of Colorado Springs’ trends and developments. Newell holds a BFA in Broadcasting & Film and works tirelessly to ensure our clients’ success.

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Zachary Ledbetter, Vice President of Business Development

Born and raised in Colorado Springs, Zachary holds a Bachelor of Science degree in business administration, with an emphasis in marketing. He spent three months interning with the NLA team, which allowed him the opportunity to gain important insights into the challenging world of broadcast television and radio advertising as well as learn more about effective client relations and market research. Zach manages new client accounts, developing company partnerships and building a strong presence in the community through professional networking and client outreach.

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Kathy Hogeboom, Executive Administrative Assistant

Kathy oversees all aspects of office management for Newell Ledbetter Advertising, Inc. Kathy has over 25 years in local and network radio administration, and has worked for the renowned Radio Advertising Bureau (RAB). With a keen sense for detail, Kathy makes sure all media invoicing and itemizations are reconciled and delivered to our clients in the most efficient and timely manner. She brings immeasurable experience, energy and enthusiasm to our office, as well as a quick wit and ever-present smile.


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Julie Garner, Media Director

Born in Kokomo, Indiana, Julie moved to Colorado Springs in 2015. She has three bachelor’s degrees in business from Indiana University. When she is not working, she enjoys hiking, golfing and snowboarding. In her spare time she also likes to cook. She is a proud dog mom of a rambunctious German short-haired pointer that keeps her life interesting! Julie is excited to be a part of the Newell Ledbetter team and work with their awesome clients.


Stephanie Ruffaner, Executive Administrative Assistant

Stephanie joins the table with expertise in over 9 years of healthcare administrative support. Mrs. Ruffaner clearly identifies herself as “part of the NLA media team,” with an intent to focus on enhancing all aspects of NLA media staff through administrative support to identifying and presenting ideas on process improvements, if and where needed. Born on Fort Carson, raised in Denver, then moving and raising her four teenage sons in the infamous Breaking Bad® central region of Albuquerque, NM. Now back for good in the Springs. Stephane ends with, “Oh boy am I thrilled to give my sons the experience of a lifetime”

Suzie Svoboda, Account Executive

Experienced in marketing and advertising. Enjoys working with clients to make sure they are getting excellent service and the marketing they need to elevate their presence. Originally from Texas, recently moved to Colorado Springs area from the DC metro area. Graduated with a degree in psychology from Central Washington University and worked as a commercial tv film actor in Seattle, WA. An avid fitness enthusiast, plays golf and loves to hike.


Bethany Kucana, Social Media Manager

With a Bachelor’s Degree in the Arts from Coastal Carolina University, Bethany brings to NLA a passion for creativity. As an ambitious person, she lives with a drive to consistently excel by goal setting and strategizing. As a Social Media Manager, she looks forward to driving your business through innovative content and superior customer service.
In her free time, Bethany enjoys exploring Colorado with her husband of 8 years. She also loves to sing and is known for being an active member of local theatre groups. She has two cats, Mona and Murphy, and is currently trying to talk her husband into another one.


Crayton Daniel, Social Media Strategist

Crayton joins the team with persistence and a passion for getting results. He recently graduated from The University of Northern Colorado, attaining a degree in Business Administration with an emphasis in Marketing. He enjoys helping businesses and individuals build their brand by implementing appropriate strategies to increase their social media presence. His creative and analytical abilities bring a unique perspective to the NLA team and allow him to thrive in the world of digital marketing.


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Lilee Wright, Communications Specialist

Lilee joins the NLA team with her upbeat and bubbly attitude. She has spent her last couple of years of high school interning for the agency and achieving the retrieval of her associate’s degree! She is now studying at UCCS to receive her bachelor’s degree in communication and a minor in environmental sustainability focus. Lilee comes from a background of superb customer service skills and looks forward to bringing forth those skills to support marketing and building on our reputation management services. Raised here in the springs she naturally loves to be outside and enjoys nature and climbing mountains. Lilee is excited to start her adventure with NLA!