A national insurance company wanted to complement its national advertising campaigns with specific Location Targeting in order to support its network of local agents promoting home and auto insurance.
They developed a comprehensive strategy that included Geofencing to promote individual agents in specific regional markets, drive up CTR and brand awareness, and increase inbound calls to those individual agents. In the ads served, the agent’s name and contact information were displayed alongside click-to-call creative optimized for both mobile and desktop platforms.
Throughout the campaign, their team was able to closely monitor the campaign and made several mid-flight optimizations. By optimizing audiences to local needs and delivering customized creative for different locations, they were able to deliver improved performance on a national buy, compared to platforms that use pre-packaged segments and target nationally.