A responsive or mobile-ready website is absolutely essential.
A mobile website (aka: mobile web) is exactly what it sounds like, and refers to the use of browser-based Internet services to access websites, social media such as Twitter and Facebook, and other online venues available via the World Wide Web – all through a mobile device such as a SmartPhone or Tablet computer. In this case, usually wireless technology is utilized – hence the term “mobile.”
Until very recently in the history of virtual informational systems, a device had to be physically hard-wired to a fixed line in order for it to access the Web. With 21st century satellite and digital technology, however, those days are over! Now, via wireless tools and devices, we can access information almost instantaneously. More and more people are using their mobile devices “on-the-go” and sales of these mobile devices have skyrocketed in the past few years. In fact, the International Telecommunication Union reports that in just a few short years mobile device usage will far exceed the use of stationary desktop computers. People are more plugged in than ever, and with the rise of portable devices the need for “on-the-go” consumer-oriented messages also increases.
To keep pace with active potential patrons, companies around the world are creating mobile websites to reach a larger target demographic right where they’re at – in their cars, at work, at the grocery store, on campus. These days, if a business wants to improve its bottom line and reach more customers, it simply must utilize current technology. Mobile websites are the perfect venue for this innovative way to advertise goods and services.
Research shows that businesses are increasingly using the mobile web platform to reach potential buyers. In 2007 alone, the total value of mobile advertising was 2.2 billion dollars. (Yes, that says billion). Online Publishers Association recently reported that one-in-ten mobile web users said they made a purchase that was prompted by a mobile web advertisement; 23% said they visited a mobile website; 13% said they requested more information about a product or service; and 11% said they traveled to a store to learn more about a product or service.
In other words, this mobile web stuff works! And we at Newell Ledbetter Advertising, Inc. know how to make it work for your business, whether it’s service based or product driven. To learn more about how we can help you best utilize Web technology to grow your customer/client base and increase your bottom line, call us today.