When choosing a marketing agency for your business, one of the first questions you might not think to ask, but absolutely should, is: Does size matter?
On the surface, it might seem like the bigger the agency, the better. After all, more people means more ideas, right? But bigger isn’t always better. In fact, when it comes to choosing the right marketing agency, size absolutely does matter—just not in the way you might expect.
Bigger Isn’t Always Smarter
Large marketing agencies often boast impressive rosters, shiny portfolios, and entire departments dedicated to specific services. However, there is a catch. Your business can easily get lost in the shuffle. The account manager you met during the pitch might not be the same person executing your campaign. Instead, your brand can be handed off, re-routed, and watered down through layers of bureaucracy.
In many Colorado Springs advertising agencies, especially larger ones, it’s easy for clients to become just another name on a spreadsheet.
What Small Agencies Do Differently
Smaller agencies offer something incredibly valuable: focus. When you work with a smaller firm, you are getting a tight-knit team that knows your brand inside and out.
You can expect a lot more attention from the right-sized, hands-on agency.
- Direct communication: You will know exactly who’s working on your account—and they will know you. You will be able to have a direct line of contact with your account manager.
- Tailored strategies: Your business won’t be getting a recycled playbook from a larger client. Your account manager will take the time to create a marketing strategy tailored to your business goals.
- Agility: Smaller teams tend to be able to adapt quickly and make changes faster. You won’t have to wait for approval through five departments.
- Genuine investment: Your wins are their wins. Since smaller agencies are hands-on, they are invested in your business’ success.
Finding the Sweet Spot
Of course, too small can have its drawbacks too—like limited resources or narrow expertise. That’s why the ideal agency is the one that balances capability with attentiveness. You want a team that’s big enough to handle your needs but small enough to care deeply about your brand.
At NLA Media, we believe in building long-term partnerships, not transactions. We combine the creative horsepower of a full-service digital marketing Colorado agency with the personal service of a locally owned business. This means your business gets strategic expertise, cutting-edge tools, and one-on-one attention—without getting passed around like a hot potato!
Yes, size matters—but not in the way you might think. When choosing a Colorado Springs marketing company, don’t just go with the biggest name or the flashiest deck, go with the team that will know your name, your brand, and your goals.
Want to work with a marketing agency that’s just the right size? Let’s talk. At NLA Media, we’re big enough to deliver results—and small enough to care.
