Written by Zachary Ledbetter
Advertising through broadcast television and radio formats is a great way to market a product, because it provides a highly targeted audience. Fans of certain stations have specific preferences and interests that a good agency can determine through market research and analysis. A business can experience the benefits of this type of advertising with an increased level of sales and interest in its product.
Depending on the business’s budget, a reputable advertising agency can create spectacular ads that catch the attention of their recipients. An agency will also research the best methods and media outlets for distributing an ad. One benefit of these ads is that viewers and listeners have little choice about hearing the ad, and they don’t have to put much effort into receiving its message. With broadcast television and radio ads, people can passively receive a message many times without having to read it – that’s one huge advantage broadcast advertising has over print advertising. Over time, the ad can become engrained in the person’s mind, so that the potential consumer unconsciously develops a liking for the product. Or, in other cases, people actively accept the message and choose to seek out the product.
The benefit of a good marketing team is clear. A marketing strategy that includes several different media is often successful. When using broadcasting as a method of advertisement, it’s possible to reach a much wider audience than many other forms of media can capture. Catching the attention of viewers and listeners is essential; a good advertisement should be memorable. Putting a good marketing team to work allows the business to capture and keep the attention of potential customers.
Radio advertising can be a great tool for reaching a dedicated listener base. When people listen to the radio, it is often when they are in the car or completing other tasks that leave them under-stimulated. In other words, they are relaxed and able to process new messages. Radio ads take advantage of this by placing a product in their minds at a time when they are ready to receive it. Though market and demographic research, we can make sure a listener will hear the same ad many times, allowing them to become familiar with the product.
Television ads catch the attention of their viewers. They are more memorable than other forms of advertising, because they contain visual and audio stimulation. Television ads can convey a strong message that gives a big bang for your buck. Depending on the television station we choose for the ad, the marketing message can reach many different types of target audiences. At Newell Ledbetter Advertising, we structure each ad so that it is effective and memorable, which increases our clients’ return on investment and revenue.
The benefits of using television and radio ads are clear. Capturing a wide audience that is targeted to the product or service is essential to ad success, and these two types of media help businesses do just that. Putting broadcast media to use is a smart idea. For more information on how we can help you meet your marketing goals, call Newell Ledbetter Advertising, Inc. today, 719-635-9988. We look forward to helping your business.