Before television became the powerhouse communication venue it is today, radio broadcasting had been capturing the public’s imagination in creative ways through both long and short formats – Since the late 19th century, radio seized the attention of their audiences usng news wires, live entertainment shows, and weekly “soaps”.
Using state-of-the-art digital technology, Newell Ledbetter Advertising, Inc. has a proven track record of producing effective radio ads that capture the listener’s attention. We are successful at increasing top-of-mind awareness focused at growing our clients’ revenue and customer base. We focus on many different techniques in this format, including straight-read with sound effects and music, story-style dialogue with professional voice talent, character or client monologue, dramatization, and jingles. Radio commercials may include a call-to-action message designed to elicit a response within a specified time frame, a direct response that is designed to motivate listeners to call a specific phone number, visit the business’s website, or stop by the business location, or promotional messages designed to motivate the listener to call or stop by the business by a certain time on a certain day, or to participate in a certain event.
Research shows that adults 18 years and older listen to the radio an average of 2 hours per day, Radio advertising can be a highly-effective, low-cost medium through which a business can reach its goal customer. Radio advertising can also be done on Pandora and other Internet available venues; however as of 2015, audience levels for free over-the-air radio trumps any other delivery method.
Contact Newell Ledbetter Advertising, Inc. today for a complimentary consultation and learn how we can design an advertising/marketing program using multiple media platforms.