Radio Broadcasting and Advertising For Your Business

Before television became the powerhouse communication venue it is today, radio broadcasting had been capturing the public’s imagination in creative ways through both long and short formats – including news wires, live entertainment shows, and weekly “soaps” – since the late 19th century.

Using state-of-the-art digital technology, Newell Ledbetter Advertising has the expertise when it comes to producing effective radio ads that capture the listener’s attention. We utilize a variety of techniques to increase top-of-mind awareness to help grow our clients’ revenue and customer base. Radio formats we utilize include straight-read with sound effects and music, story-style dialogue with professional voice talent, character or client monologue, dramatization, and jingles. Radio commercials may include a call-to-action message designed to elicit a response within a specified time frame; a direct response that is designed to motivate listeners to call a specific phone number, log onto the business’s website, or stop by the business location; and promotional messages are designed to motivate the listener to call or stop by the business by a certain time on a certain day, or to participate in a certain event.

Research shows that adults 18 years and older listen to the radio an average of 2 hours per day. Radio advertising can be a highly-effective, low-cost medium through which a business can reach its target customer multiple times in a single day. Radio advertising can include Pandora and other Internet venues, however as of 2015, audience levels for free over-the-air radio trumps any other delivery method.

Contact Newell Ledbetter Advertising today for a complimentary consultation and learn how we can design an advertising/marketing program using multiple media platforms.

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