Radio Broadcasting

radio broadcasting agency

Radio advertising agency colorado springsBefore television became the powerhouse communication venue it is today, radio broadcasting had been capturing the public’s imagination in creative ways through both long and short formats – Since the late 19th century, radio seized the attention of their audiences usng news wires, live entertainment shows, and weekly “soaps”.

Using state-of-the-art digital technology, Newell Ledbetter Advertising, Inc. has a proven track record of producing effective radio ads that capture the listener’s attention. We are successful at increasing top-of-mind awareness focused at growing our clients’ revenue and customer base. We focus on many different techniques in this format, including straight-read with sound effects and music, story-style dialogue with professional voice talent, character or client monologue, dramatization, and jingles. Radio commercials may include a call-to-action message designed to elicit a response within a specified time frame, a direct response that is designed to motivate listeners to call a specific phone number, visit the business’s website, or stop by the business location, or promotional messages designed to motivate the listener to call or stop by the business by a certain time on a certain day, or to participate in a certain event.

Research shows that adults 18 years and older listen to the radio an average of 2 hours per day, Radio advertising can be a highly-effective, low-cost medium through which a business can reach its goal customer.  Radio advertising can also be done on Pandora and other Internet available venues; however as of 2015, audience levels for free over-the-air radio trumps any other delivery method.

Contact Newell Ledbetter Advertising, Inc. today for a complimentary consultation and learn how we can design an advertising/marketing program using multiple media platforms.

Call Today! 719-635-9988