These days, if you don’t have a website that potential customers can visit to learn more about your business, you’re not in business.
Google reports that when in search of a product, service, or answer, the majority of people first go online. Potential clients and customers used to go to the yellow pages looking for your business after being teased by a newspaper, radio or TV advertisement. Now we have the web! Having a professionally designed website can influence your potential customer’s decision about whether or not to contact you.
Your website is another storefront for your business. It should be easy to navigate, easy to read, and easy to remember. It should also speak to your mission statement and offer clear descriptions of what you do. Your website can be an effective way to maintain your customer’s attention; the design can be a creative way to communicate your values in addition to your products and services. Your website designer should understand consumer trends to best advertise your business. Careful consideration must be made to ensure that the aesthetics and overall design of your website harmonize with the clarity of the content and the ease of navigation.
Website design means nothing without conversion points.
Most websites for locally-owned businesses are missing key components that could dramatically increase their number of visits. Those visits directly correspond to the number of appointment requests, phone calls or “conversions”. A conversion is basically a contact point between customer and business. Web technology changes quickly as well, and businesses need experts who can stay on top of these changes.
At Newell Ledbetter Advertising, Inc. we have honed website conversion to an art. We offer semi-custom and custom sites designed for your business, and the cost won’t break the bank. You also own your site after we develop it. All of our sites have thoroughly researched and innovative copy writing. You won’t find your website copy on any other site on the Internet. This is important for your website ranking. Google doesn’t like it when our copy is duplicated from another site.
We would be happy to evaluate your current website at no charge and offer insight into how your website can be optimized for the best results. A responsive website is critical for your business’ success.
Contact Newell Ledbetter Advertising, Inc. today for a complimentary consultation and let us discuss development or introduce a new way of looking at your website for customer usability.