You’ve probably heard the saying “think globally, act locally.” Well, the practice of geofencing allows marketers to act hyper-locally.
Mobile devices have become a massive part of our everyday lives. Over the past few years, as mobile phones have become more advanced and networks have expanded, mobile devices have become the preferred method of internet searches. The popularity and ease of mobile devices have changed the way we communicate, shop, seek out entertainment, and learn about new information, including new businesses. It’s no surprise that mobile convenience has changed the world of marketing, as well.
One of the most potent and exciting modes of mobile advertising is called Geofencing. The team at Newell Ledbetter Advertising is well-versed in geofencing and lucky for our clients, most companies remain in the dark when it comes to this strategy.