Marketing Consulting Services

Do you feel like you’re not getting enough out of your current marketing efforts?  Are you tired of spinning your wheels trying to figure out which marketing strategy is best for your company?  A lot of businesses, both large and small, struggle with these challenges.  In 2021, it is more important than ever to spend your money wisely while getting the most out of your marketing investment.  That is why you need a Marketing Consultation from NLA Media.  No matter your industry, no matter the campaign, we will review all your campaigns and tell you if the marketing strategy you’re going to implement is going to work or not to help you reach your business goals.

What Works and What Doesn’t?

The experts at NLA Media are pros at auditing all marketing campaigns.  That is why we now offer Marketing Consultations as an agency service, with no obligation at all.  We’re tired of business owners getting involved with ineffective marketing campaigns, unethical marketers, or just overall incompetent agencies.  In our minds, we don’t see why a business should be spending thousands of dollars every month on ineffective marketing campaigns.  You need to know what’s working and what isn’t, with transparency, so you can move forward with a strong strategy for success.  Getting set on the right path with your marketing can not only save you thousands of dollars, but it will also earn you thousands of dollars.

What is Included in an NLA Marketing Consultation?

SEO and PPC in Colorado

Have you recently checked your Google Analytics only to see that your organic traffic is way down or has plateaued?  Maybe you’re noticing that the number of leads from your website is down.  What do you need to do to change the trend?  That’s where our SEO and PPC audit comes into play.  After our audits are completed, you will be in a much stronger place to implement or improve your strategy.  This will lead to an increase in all your inbound marketing.

Many marketing companies have “their way” of doing things.  What we can do is bring a new perspective to your campaigns and enhance your current marketing methodology with ours.  When you have someone managing your account on a day-to-day basis, they can sometimes get tunnel vision and miss opportunities.  It’s good practice to have your SEO or SEM work reviewed every 6 months to a year.

The goal of these audits is two-fold. First to uncover any issues that may be hindering your performance and ultimately your results. Second, to provide an actionable list of items to resolve those issues.  We have a team of experienced marketers, each with years of experience under their belt. We have performed hundreds of audits for businesses of all sizes, in all industries.

Social Media Audit

Whether your social media marketing is in-house or outsourced, it’s difficult to see where the gaps are between your current success and where you want to be.  The best way to remove the guesswork is by hiring NLA Media for a social media audit.  There are a TON of changes in social media every day, and that can get overwhelming fast, as well as hinder the growth and success of your campaign.  This is when companies see how tough it is to make social media really work for their business and customers, and how important it is to have a solid social media strategy in place.

If your company is relatively new to social media, now is the best time to have an audit done.  It’s easy to fall victim to uninformed and inexperienced vendors in the world of social media.  A social media audit will enable you to know where to focus your resources to get the best results.  Authentic, transparent, objective advice from NLA is ideal to have in your corner.  Our allegiance is to you and your business goals, not your vendor’s.

Is Your Website Working for You?

A content audit from NLA involves taking a detailed look at your website’s existing content to ensure that it’s relevant, accurate, and engaging.  Ideally, the content audit process will uncover the content that is effective on your website while revealing gaps where content needs to be created.  Identifying areas in which existing content is out of date, or no longer useful, is also a big part of this process.  Most of the time, existing content can be repurposed or reformatted to simplify content creation.  This will significantly improve the efficiency of your brand’s content marketing efforts.  Other times, it may be in your company’s best interest to create a brand new, fully functional, and beautiful website.

Reputation Matters

There are countless benefits of maintaining your business’ reputation including higher trust, more credibility, better talent, and less overall risk.  Is your business consistently building trust with your online reviews?  Are you actively reading and engaging with anyone who leaves a review?  How are you generating new reviews?  These are very important questions to be asking.

A good reputation management strategy will enable you to build trust and make your business more transparent in all the right places.  By listening to customers online and responding to comments (both good and bad), you are showing people that your business listens and responds.  Even something as simple as replying to comments on Instagram can improve your reputation and build trust with customers.  Plus, reviews give you a look into what’s happening at your business while you’re not around.

It is imperative to have a good review management strategy for your business.  Social proof is when people trust the opinions of people over paid advertisements, so your online reviews need to be the best they can be.  NLA’s Business Reputation Management analysis w1ill determine where you’re winning, and where there are areas of opportunity.

Are You Spending Your Ads Dollars on the Right Radio and Television Campaigns?

Does your media mix align with your brand objectives?  Is your approach the right approach?  Are you on the right programs?  How well is your current media vendor implementing your business objectives?  The media audit will tell you.  We are industry-leading experts in Colorado in both TV, Radio, and OTT advertising.  We are one of the longest-running media agencies located in Colorado Springs, we’ve run thousands of campaigns in many markets across the U.S., and we know what works, how it works, and why it works.

In your media audit, we will determine the strengths of your TV and Radio advertising.  We will discover what can be improved and the effects of making changes to your current strategy.  We will check that you are getting the best rates and ad placements, maximizing your reach and frequency.  If you’ve seen a drop in conversions from your media advertising, we will tell you why and will recommend a course of action to improve your results.

Your Marketing Plan Needs a Check-Up.

The bottom line is: The success of your business depends on the effectiveness of your marketing campaigns.  Whether you are looking to start a brand-new campaign for your business, or are wondering if your current campaigns are living up to your expectations, NLA Media’s Marketing Consultation will help you move forward with confidence.  Before investing thousands of dollars each month on marketing, invest a fraction of it to know that you’re making the right decision, first.

Getting consistent results from your marketing requires that you regularly evaluate how well your strategies are doing.  If your results aren’t what you expect, or specific marketing activity isn’t working, you need a marketing consultation from NLA Media.  Contact us today and let our expert team guide you with no strings attached.

Let us improve your marketing!

When you partner with NLA Media, you’re partnering with the best. Our full range of marketing services will ensure you’re in front of your prospective customer, wherever they are – Online, TV, Radio.