With so many new marketing trends emerging each year, it can be hard to keep track of them all! To make sure you’re ready for 2023 and beyond, NLA Media has put together a list of 5 essential marketing trends that you need to know this year:
- Leading with Brand Purpose to Make a Positive Impact
- Improving Customer Experience Through Social Media
- Influencer Marketing and User-Generated Content (UGC) will Continue to Grow
- Outsourcing to Agencies Will Grow More Popular as Businesses Value Time and Efficiency
- Increased Use of AI
Let’s dive deeper into each one of these trends so you can be prepared for what’s to come.
Leading with Brand Purpose to Make a Positive Impact
As consumers become more socially and environmentally conscious, they are increasingly interested in supporting brands that share their values. Every business has the potential to create a positive impact and make a difference in people’s lives. By leading with brand purpose, companies can inspire customers and employees to join them on their mission and support initiatives that shape our world for the better!
Improving Customer Experience Through Social Media
Social media has become one of the most important channels for businesses when it comes to customer service. Establishing a presence on platforms like Twitter, Facebook, or Instagram is an easy way to increase engagement and build loyalty. As we move into 2023, businesses will need to focus on providing an excellent customer experience across all social media platforms if they want to stay competitive.
Influencer Marketing and User-Generated Content (UGC) will Continue to Grow
As advertising becomes more and more saturated, people are becoming blind to traditional ads. This is why influencer marketing has become so popular in recent years—because people are more likely to trust recommendations from people they know and respect than they are ads. As platforms become increasingly savvy to the power of user-generated content and influencer marketing, we should expect more creative collaborations between brands and everyday people. It’s a winning situation that yields attractive results for everyone involved!
Outsourcing to Agencies Will Grow More Popular as Businesses Value Time and Efficiency
Businesses are realizing that time is money, so outsourcing to marketing experts seems like a logical move. With agile agencies like NLA Media ready to step in, it’s no wonder why more companies are reaping the rewards of contracting outside help from Colorado Springs advertising agencies! Not only does it save precious minutes, but it also increases efficiency – two birds with one stone!
Increased Use of AI
Ready to be a top trendsetter in 2023? Get ready to leverage the power of AI and stay ahead of other savvy marketers. AI is everywhere! From our phones to cars, technology has become smarter and more intuitive – making it easier than ever for us humans to get things done. We can now trust AI with many aspects of our lives as it continues to revolutionize the way we think about problem-solving. Don’t be surprised if you find yourself casually chatting away with a robot in no time!
These are just a few of the many marketing trends that NLA Media expects to see in 2023. As we move into the new year, it’s important to be aware of these trends so you can stay ahead of the competition. If you’re looking for help with your marketing efforts, reach out to an advertising agency like ours—we have the tools, experts, and know-how to help you reach your business goals in 2023!