Are you looking to create a marketing plan that actually works? You’re in luck! In this blog post, we’ll share some tried-and-true tips for creating an effective marketing strategy. Whether you’re just starting your business or are looking to revamp your existing plan, having a marketing plan of action will help you to reach and measure the success of each of your marketing efforts. Begin your journey to success with these invaluable tips!
Do you have a business plan?
Writing a business plan lays the foundation for your company – take the time to do it right! Taking the time upfront will set you on course for big wins in the future. Craft an in-depth business plan that covers everything from finances and goals to products or services. Even decisions down the road, like whether you will hire an in-house marketer or outsource your marketing to an advertising agency like NLA Media should be part of your business plan. Also, think of your goals for the company: Is your goal to make a certain amount of money? Or is it to build a business that you can sell in ten years? Is it a company that will be handed down for generations? Answering questions like these in your business plan will help you create a roadmap that leads you from beginning your business all the way to your final goal.
Define your mission and vision
You started your business for a reason – what is that reason? When crafting your mission and vision, think about what you want to achieve, where you are heading, who you will impact, and how your business will ultimately impact your customer. Think about the culture you are trying to create, and make sure everyone in your company fully understands how their work impacts your mission – together you can achieve greatness!
Who is your customer?
Who is your product or service made for? What are their hobbies, where do they live, how much money do they make? How old is your customer, and what social media platforms do they use? Answer questions like these to build an entire persona or avatar for your ideal customer – and name it. This puts a face to the name, and makes it easier to think about and speak to new potential customers. By understanding your ideal customer’s habits, preferences, and interests, you can put in place marketing campaigns that will reach your target demographic effectively.Setting your marketing budget
Deciding how much to spend on marketing depends on a number of factors. First, how quickly do you want to grow, and are you able to grow that quickly? Are you planning on a slow build, which requires less of a budget over many months, or a fast build, where you invest a lot of money upfront, with a smaller amount over future months? How much money do you have to invest in marketing every month, and which marketing campaigns can you utilize for that budget? Setting a marketing budget can be flexible, and should account for up-and-down trends in your industry.
Another important factor when creating your marketing plan to think about is what your competitors are doing – this is where SWOT comes into play. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This exercise is something the team at NLA Media utilizes every time they create a marketing campaign, helping to determine who the competition is and how they are marketing. Take an honest look at your business and your competition while completing your SWOT analysis – by analyzing the positives and potential negatives of your business and industry, you can more effectively plan for the future.
Busy Business Owners are Outsourcing
You started your business because you’re passionate about your industry. And we are passionate about marketing it for you! Let the creative experts at NLA Media craft your custom marketing strategy and implement the best campaigns for your goals and audience. NLA Media has a team of experts to help maximize your successes with our specialized knowledge of advertising on TV, radio, streaming, SEO, search engine marketing, social media marketing, and reputation management. If you find that you’d rather work on the business and not in it, you can turn to us to handle your marketing, from strategy to implementation. We work with entrepreneurs and small business owners every day who want to achieve high ROI when it comes to marketing, but they simply don’t have the time (or the want) to do it themselves. Outsourcing to an agency like NLA Media is surprisingly affordable and incredibly effective. Instead of one marketing brain, you get an entire team!
In summary, writing a marketing plan is essential to the success of any small business. It requires thoughtful planning and consideration, but when done correctly it can be a powerful tool in reaching your goals. A marketing plan should consider your customer’s needs and wants, competitors, budget, and resources, as well as an overall goal or mission. With careful strategy and execution, your marketing plan can have a positive impact on your business’s growth and sustainability. Remember that every business is unique so it’s important to tailor your marketing plan accordingly. With the right mindset, creativity, and commitment to learning the ins and outs of marketing, you are sure to see great results!
Want to create a winning marketing plan for your small business? Contact NLA Media today to get started. Our experienced team of professionals can help you develop a tailored plan that will drive results and help you reach your goals.