Public Relations (PR) is an often misunderstood word in the marketing world.
You may be wondering, “What does PR involve?” “Does my company need PR?” and “How much does PR cost?”
Public Relations describes an effort made by a business or organization to create awareness for itself in the public arena. Public relations activities are employed by organizations across the world to assist in achieving growth, recognition, image enhancement, and goodwill.
What does a PR campaign Involve?
Public Relations is used by many top companies to affect how people view them. PR helps to elevate the public’s thoughts about your company or brand through strategies such as media relations and community involvement. We employ a strategic plan that builds mutually beneficial relationships between organizations and their communities and can create positive associations with your company or brand. Public Relations agencies like NLA Media will utilize different types of creative outlets that ultimately result in a positive impact for your business!
Does My Company Need PR?
Public relations practitioners must understand how to effectively function in a cross-cultural environment, as publics vary according to region, country, culture, demographics, etc. Public Relations campaigns are carefully planned and executed with very specific goals, means to achieve those goals, target audiences, messaging, and channels of distribution and exposure. Public Relations agencies like NLA Media develop strategies to create awareness about different products or services through different types of media. Some questions our team may ask you when crafting your PR strategy may include:
– Publics: How do your current/potential customers define your company? What would you like to change about these optics?
– Messages: What images are associated with your brand? Are they mostly positive?
– Media: Through what mediums do your customers best receive information about you?
What Does a Public Relations Campaign Cost?
Public Relations campaigns can be low cost but still create a high impact. Each client’s needs are completely unique, so we encourage you to contact us for a customized quote for PR.
At NLA Media, we are proud to offer Public Relations (PR) services to our clients. Public Relations doesn’t mean only showing up when times are bad. It means getting your business’s name out into the community during the best of times; giving back to the community that supports you; and notifying the media about your successes so that you can be recognized. Most people want to do business with someone they can trust, and Public Relations is a great way for your company to build long-term relationships with the community that you operate in. Public Relations can be just as powerful as traditional advertising campaigns because of the trust and goodwill it creates.
We have helped many businesses get their name out into the community through Public Relations campaigns such as hosting various charity events, partnering with local nonprofits, and writing press releases to our trusted media partners in the hopes that they will pick up your story and get you more (free) exposure.
Our Public Relations team will help you to brainstorm and implement campaigns throughout the year that will elevate your brand’s image. What do you care about? What makes your heart hum with excitement at the prospect of creating real change? We want to know, and we want to help!
Contact us today if Public Relations is part of your strategy to elevate your brand image and to give back to your community. Public Relations is an investment that will return many times over, and our goal is to create a PR campaign that will cement your legacy and make your business a household name.